How can I figure out my pricing?

Have you costed out a recipe yet? Have you checked out what the competition is doing? That will give a good direction to go in.

Mike

You have no competition any closer than 30 minutes? That isn't that far away though. I would expand that search to about an hour.

Mike

well, nobody can tell you what YOU should charge unless they're in the same area as you.......what I did when figuring my pricing (and trust me I'm more expensive now than when I started 2 yrs. ago), I called the local bakery, and another lady that has a "cake business" (she also has a store front, does work with fondant...wilton..yuck...but does no carved/3-D cakes)... One of them charges 1.50/serv. for buttercream, the other 1.00/serv......yes 1.00/serv. for TIERED wedding cakes. So initially I started charging $1.50, I was making a profit but barely. Then when I saw THEIR cakes, I upped my price to $2.00/serv. because their frosting isn't even smooth. Then I decided on $.50 extra per serving for fondant.
My carved cakes are my own price because nobody else does them and they're a lot of work
my base price is 3.00/serv. for bc and 3.50/fondant
all modelled figures are based individually and there is a minimum of 5.00 per figure, if there are more than 3 colos of gumpaste the price increases!
See, for your first cake.......I would charge a carved cake price on the bottom tier and a tiered cake price on the top tier and at least 5.00/each for the tent, tree, and guy, plus $.25/serv. extra for the fondant accesories all around.
So you're looking at $201.25 based on MY pricing and I tell ya I'm probably cheaper than anyone on here LOL I live in a small town in Ohio. I don't charge labor per hour because I've gotten much quicker at decorating, so I just figured a price I could live with. I could probably make that cake in about 3 hrs minus baking and cleanup time...so I figure after expenses I'm still doin alright. I get enough cake orders that I'm not embarassed to tell them how much it's gonna cost anymore!!
I just had a lady call and ask about a barbie doll cake and I said it'll be 50.00 to start and more based on the details and I thought she's gonna be like....uh nevermind because the OTHER LADY in town does them for 20.00/each.........and she said"great, I'm gonna need 3 of them!" LOL
people ARE willing to pay for quality workmanship and if they're not willing then don't waste YOUR time and effort!

You are amazingly talented! That means that you should be able to demand a lot for your cakes. However, that can be like building a mansion in a bad part of town...even if it's worth a lot, it doesn't mean anyone will buy it! I'm terrible with pricing and I know that I don't charge enough for what I can do. I would say that you should look up the pricing matrix that's available on this website and look at it. Personally, I don't use it, but I think it's a great tool and makes you think about how much more a cake costs than just the price of a cake mix and bag of powdered sugar! Pricing based on competitors is good too, but if you are offering cakes that are not even in the same league, it isn't a great deal of help. Just be fair to yourself. You should be making at least min. wage per hour on your cakes....$10/hr. is even better...plus the price of supplies and ingredients! Good luck! People should be paying thousands for your work. It truly is amazing! I wish I could do what you do.

You're right, you can't price on a per-serving method on those cakes! THey are incredible. If you lived close to me, I'd buy cakes from you!

I would base an hourly rate on more like $25/hour. Master craftsmen make more than an apprentice ... and their work reflects their skill. Also, remember that out of that $10/hour, you'll end up paying employer's/employment taxes, both halves of the social security tax, etc. (It's a different ball of wax when you're self employed!)

I do hope though you do have a market for the cakes. Your talent is awesome. The fisherman cake is outstanding. That baby better start somewhere around 500.

Mike

Whatever you do end up charging you deserve it they are awesome, I'd fly back east for a cake like that.

Have you ever thought of purchasing cake boss? That helps you research. You have to go to the grocery store and price all your ingredients out and then figure out prices per cup, tbsp, tsp, etc. You input it into cake boss and it does the figuring for you! It's great! Really opened my eyes to how much I was undercharging. You also have to charge per hour and you can decide what you think your time is worth. It also allows you include overhead and material costs. It's really a great program and I don't know what I would do without it!

I second gibson's advice..........cake boss is the reason I jacked my prices too..........you don't always take into consideration all the dusts and colors and stuff that you're using they really add up!!

when duff started, didn't his cakes start at 500.00?

with your talent and attention to detail....i'm thinking you are in that catagory...eggs and flour etc have little to do with the pricing...you pay for the expertise.

beautiful work.

Shill, I have cakeboss and have loved it. It really makes you realize how much your cakes cost you to make. That being said - I charge $3 a serving to start, adding $1 serving for fondant and more for specialized cakes and fillings. It goes up from there - to carve a cake it begins at $1 serving, figures are a minimum of $20, unless they are super tiny and/or super easy. I look at my figures as if they are clay or porceline figurines you would by at a store. Your figure sculpting is far superior than mine, so I would probably charge more, if I were you. It is tough to figure pricing out in our area, because there are not many. I would check in the city if I were you, because you are close enough that that may make a difference.
Good Luck!