Unless I'm completely off base, these are being marketed for corporate ordering/gifts. When the exec. assistant has the boss' credit card, $40 for a dozen cookies is nothing. Having worked in the rat race for many years, people making these type of buying decisions don't want to have to fuss with personally picking colors, flavors, etc. They want to click through a gallery or two to see what what's going to show up, find out how many they sell because that's how they deem it to be a quality product, punch in the cc# and click 'Send'.
I pull my motivation from knowing the people eating my products enjoy them and are ordering from me because they respect my talent; not because I do an extraordinary volume of business.
Sorry, just really hating on Corporate America lately. Only my two cents!