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Pricing ... people were shocked (duh!)

post #1 of 58
Thread Starter 
I made a 20-cookie bouquet ... cookies were about 4" tall, between 2-3" wide and a simple decoration of balloons for birthdays (monthly office birthday thing). I made 6 different colored balloons, bagged and tied each one, found a great wire basket container at Dollar General for $2 .. and spent $9 ( icon_eek.gif ) on a styrofoam ball to hold these things. (And I forgot the camera so I don't have a pic of this super colorful arrangement! icon_cry.gif )

I gave my friend my lowest bouquet price per cookie ($5.50), plus a 20% discount, plus waived the $25 delivery fee that I would have charged for her location. Grand total came to about $96 after adding sales tax 'n such.

She told me everyone luv'd 'em and was wanting my card "....until they found out how expensive they were!"

Oh, I was so ready for this one because I had just visited "that other nat'l cookie chain's" website just 2 days prior. I said, "Wow, if they think 20 cookies for $100 is a lot, then they'd REALLY hate buying from (that other place) .... they only give you 10 cookies for about $75!" (overall, I'm about 20% cheaper than this place)

She said, "Oh, really???" I said, "oh heck yeah! AND they charge you for a fancy container. And they dont' deliver to your place for free. So be sure to pass that along for me!" icon_biggrin.gif

She laughed and said, "well I know they're thinking walmart cookies and if that's what they want, then that's where they need to go!" I said, "I totally and completely agree!"

I guess I can say I know at least 20 people who have been educated a little bit! icon_rolleyes.gif
post #2 of 58
Your cookie bouquet sounds beautiful. icon_biggrin.gif

I know exactly what those "other" folks were thinking.... "it's only flour, sugar and eggs - how expensive can those be?" icon_surprised.gif

Well, actually the price of ingredients has been going up!!!! icon_eek.gif
(But that's another thread.) icon_lol.gif

No one stops to think about the LABOR involved in making, baking (and the most time consuming) decorating, packaging, etc. of these beautiful bouquets. icon_mad.gif

Quote:
Originally Posted by indydebi

She laughed and said, "well I know they're thinking walmart cookies and if that's what they want, then that's where they need to go!" I said, "I totally and completely agree!"



Wal-Mart only sells products that can be mass produced and sold cheaply. You'll never see fresh baked, custom cookie bouquets there!

Edited to repair broken quote.

Love your comparison, Gefion. icon_biggrin.gifthumbs_up.gif
post #3 of 58
Yeah I never get how they can just look at the price of the ingredients and not once stop to think about how the ingredients gets turned into a beautiful confection.

It's not like you can hire a secretary to do your paperwork, and only pay for the paper and ink involved icon_lol.gif
Lambeth'ing the night away
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Lambeth'ing the night away
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post #4 of 58
I'm so sorry you didn't get a picture! How frustrating... and I can relate to your issue totally!! I have some people mention how they can get it at the grocery store for so much less, and I'm always ready to say, "I completely understand if you have to go that route.{etc}"........ AND, just today I was asked for a wedding cake quote. She looked at my website's regular cake pricing & came to the sum of $271 to serve 250!! Her price did include a sheet cake to reduce her 3-to-4 tier cake, but I don't know what people think sometimes. Oh ya, she had been searching for a yellow cake & said I was the only one who offered it.... so I think she's aware of pricing as well!

Those people will remember you when they want a special dessert, or if they know anyone with an even coming-up. They sound like they were wonderful!
Go out on a limb - that's where the fruit is!
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Go out on a limb - that's where the fruit is!
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post #5 of 58
Quote:
Originally Posted by Gefion

It's not like you can hire a secretary to do your paperwork, and only pay for the paper and ink involved icon_lol.gif



well said . . . thumbs_up.gificon_lol.gif
. . . Think of things not as they are . . . but as they might be . . . Don't merely dream . . . but create!!!
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. . . Think of things not as they are . . . but as they might be . . . Don't merely dream . . . but create!!!
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post #6 of 58
Isn't it amazing how people just think we whip a batch of these decorated cookies. They think we just mix the ingredients, bake them (how long can that take??) and then magically the icing is made and is just slapped on to make a beautiful cookie. Then the packaging, how easy is that? And, it can't cost anything. I can't begin to tell you how many times I have explained why the cookies cost so much. I am not an official business but people do call me. A few have said "Really, that much?". Then I go on to explain why. I think sending them to websites online is a good idea because they can see that we are not trying to rip them off that our price is at or below market value. It can be very frustrating.
post #7 of 58
I totally understand!!! I stopped offering cookies for sale on my website and took down all my pics because I just can't make any money on the time/ingredients I was charging.It was taking me triple the time and 3 times less money than cakes.I of course made the cookie dough from scratch....baked....decoarted about 3-4 days before event...packaged...ribbon.And I was charging $1.50 each....I know...don't say it.....stupid...It was taking over my cakes...so I decided something had to go!! Now..If someone wants cookies they will be $5.00 each and if they don't want to pay that...no skin off of my back!!I really admire those who do cookies well and get a good price for them!!!By the way those ugly decorated Disney cookies in the grocery store in the bakery here are now $1.89 each and they taste gross!

Busy Bakin Kakes For Kids!!!

Mom to Mitchell 13 yrs and Delaney 11 yrs

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Busy Bakin Kakes For Kids!!!

Mom to Mitchell 13 yrs and Delaney 11 yrs

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post #8 of 58
This post is very timely for me.
Indydebi-I say good for you for sticking to your guns(as usual)-your bouquet sounds beautiful.
I totally agree with everything said. I am about to raise my prices-long overdue-and if people don't want to pay it, oh well...settle for a stale, ill-tasting cookie, without the personal touches I would put on it.
post #9 of 58
Cookies are a heck more work then just doing a cake. For my hand painted flower collection I charge upwards of $8 per cookie depending on the flower and the size.

My tulip cookie in my album is $10 per cookie. Like you guys said, if you don't like the price there's always Walmart.
The 6 Ps Law states Proper Preparation Prevents Pi$$ Poor Performance.

-Mr. Morganti
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The 6 Ps Law states Proper Preparation Prevents Pi$$ Poor Performance.

-Mr. Morganti
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post #10 of 58
I just got yelled at for $1 per cookie by a customer. Get this, I did 70 cookies, bagged them made a cute little label, did a monogram on all 70, decorated if five different 4th of July motif, and they complained about $70. I couldn't believe it. She even argued with me. I told her to check out our local grocery store who sells them for $2.50 each. I gave her a discount because her sister-in-law is one of my best customers. And get this, she is from Chicago. I bet she can't get them for $1 in Chicago.

NO MORE!
post #11 of 58
after reading this i feel like an idiot. I am WAY underpricing my cookies. (i think there is a pic in my photos) i know that i didn't charge her enough for the cookies i made, but i was thinking i should have charged her $2 a cookie instead of $1.60. They where my first cookies, so i had no idea how much time they take....
then i did it again and gave a women a cheap price just so i can get my name out there. and now i don;t want to do all that work for free (almost).
post #12 of 58
Thread Starter 
Quote:
Originally Posted by Gefion

It's not like you can hire a secretary to do your paperwork, and only pay for the paper and ink involved icon_lol.gif



Just wanted to share that I've been using this line for that past few days and PEOPLE GET IT!!! Great analogy!!
post #13 of 58
Quote:
Originally Posted by deetmar

I just got yelled at for $1 per cookie by a customer. Get this, I did 70 cookies, bagged them made a cute little label, did a monogram on all 70, decorated if five different 4th of July motif, and they complained about $70. I couldn't believe it. She even argued with me. I told her to check out our local grocery store who sells them for $2.50 each. I gave her a discount because her sister-in-law is one of my best customers. And get this, she is from Chicago. I bet she can't get them for $1 in Chicago.

NO MORE!



Good gosh-my prices are going up to $1 each for plain, undecorated, drop cookies! She would really have a fit to pay $70 for 6 dozen chocolate chip cookies! icon_biggrin.gif
Sometimes I wish my hubby were a cookie. Then when he ticked me off I could just bite off his head.
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Sometimes I wish my hubby were a cookie. Then when he ticked me off I could just bite off his head.
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post #14 of 58
Yes I get calls all the time. I tell them how much and silence. Oh well. I am not working for free and there are people who will pay my prices.
post #15 of 58
These stories are so widespread! People in my area are fine paying for WalMart and grocery store cakes and cookies. We live in a small town. They seem to be more interested in a low price than in homemade personalized treats. I am beginning to think it's that way almost everywhere with the general population due to the posts I've been reading. They just don't unde rstand that those places have ready-made-everything and a full staff vs. a one-person bakery who makes everything from scratch. People think we can crank out cakes like WalMart or the grocery store because that is how they do it. We here all make our own stuff and we are not even in the same category as WalMart and grocery bakeries, two different worlds!
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