These are definitely targeted at the time pressed non-decorator. I have had Cupcake Caps at several events. They allow someone who is not a stellar decorator to have a beautiful dessert that matches the theme (e.g. football parties, baby showers, etc.). Fancy cupcakes from local bakeries are more expensive than these so it is also an affordable way to go upscale. Even better, you can make more than one kind of cupcake so people can choose to eat what they want while keeping the look uniform. While I don't know what they are made of, they are tasty. However, as a poster above pointed out, there are people who prefer to peel them off, lick the frosting off the back and eat the rest of the cupcake. I even know one person who doesn't like cake & just eats the Cupcake Cap!