Originally Posted by authress
I've been reading up and it seems like a lot of you use sites like decidio and respond.com with good results. I have a question for you? Do you pay for/follow up on most/all leads? I just started using decidio and I've gotten a couple, but the "budget" provided in the teaser for both is $1-2 per serving for wedding cake. My prices start at $3. Do you ignore requests that seem to be below your range or do you assume brides lowball what they select? I don't want to waste time or money, but I don't want to ignore potential customers!
For those of you who use these services, what is your protocol? Thanks!
If they want cake-only for 50 for $1-$2, then I ignore it. If it's a wedding cake for 100 or more, then I send them my info. My rate is also $3/servings.
My feeling is that they have NO IDEA what cake costs, so they raise their hand in the air, grab the first number they see flying by, and use that. My feeling is that when I, and other bakeries, respond to their request with real numbers, then they will see what the real going rate for cakes is, and their education is elevated a notch or two.
It's the cost of advertising. If you put an ad in the paper, lots of people will see the ad, but not everyone will call you. Same here. If you respond to the bulk of leads you get, not everyone will call you.
I keep a very close eye on my rate of return on these leads and I am WAY ahead on dollars spent vs. dollars booked. But I will offer the opinion that it's also a numbers game. If you only respond to one or two, it's not going to be a good ROI. I respond to 2-3 a day, so the ones that DO hit, are well worth the time and effort.
I have a pre-formatted email and about 12 attachments that I send to these inquiries. It takes me less than 2 minutes to cut-n-paste it and get it sent.