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Any tips on bridal shows? - Page 2

post #16 of 124
I just loaded the pics from the show, and realized that I didn't mention draping.

The booth was black, which worked well with the "look" we continue through out website and printed materials - Black, silver trim, ALL of the color coming from the cakes themselves.

So we rented black linens from an outside company - pretty much everyone at the show had white. I think next time I may have white runners,dunno. Bought wooden frames from IKEA for like $5 each,and spray painted them with a metallic silver finish.

Anyway, here are some pics from the show. The two chairs are so people could hang out and flip through the portfolio:
LL
LL
LL
LL
post #17 of 124
Oh,one other tip. Don't be a jerk.. to anyone. Even your competitors.

One of my competitors .. the owner seemed really nice, and she had a handful of culinary students (?) helping out at her booth.

Well, one came over and got exceptionally snarky with me.. grilling me about where I went to school (I didn't!), then getting really condescending with me when I told her. Pissed me right off.

Anyway, had a bit of a laugh about it with one of my new friends (super cool DJ chick) later. You better believe it colored both our attitudes about that business. I have handful of dates booked solid, and others coming close. I won't be sending those brides that way. If poor little uneducated me is so unqualified to be doing this, they're obviously well off enough to not need my overflow, right? icon_smile.gif
post #18 of 124
What a wonderful set up at your show. Glad to hear it was successful. I am for sure going to save this thread as well.

Your displays are wonderful!!!!!! thumbs_up.gif

Donna
post #19 of 124
Beautiful set up! How did you get the frames to hang on the fabric?
My drug of choice is FROSTING!
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My drug of choice is FROSTING!
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post #20 of 124
Hooks made for the booth framing - they had them at the show - then my husband used some sort of really thin wire.
post #21 of 124
Thread Starter 
OMG!!! You guys rock!!! All your displays are wonderful and awesome. All these photos have inspired me a lot. Thanks for sharing all that knowledge. Makes me feel like I have my own advisory board. Thank you sooo much!!!
I signed my contract yesterday and was able to get a corner stand. It's a 10'X10' square, and I think we're going for an "L" shape layout. One of the advantages I have is that my stand or booth is in the path of the dinning area (sponsored by a local restaurant) and the only place where they will be selling food and drinks, so mostly everyone will come thru it. The next advantage I have is only 2 more bakeries, one very commercial that sells cake the kind you'd find in walmart, and neither one sells cookies (like the ones we put on the tables at weddings for snakig here in Mexico).
But the greatest advantage I have is all this wonderful ideas and suggestions you gave me. I really apprecciate it and thank all of you from the bottom of my heart.: SOL
post #22 of 124
I'm bringing this back up for totally selfish reasons... I love this thread. It is full of great ideas, pictures and advice, and I don't want to do another 2hr. search to find it! icon_lol.gif
My drug of choice is FROSTING!
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My drug of choice is FROSTING!
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post #23 of 124
Thread Starter 
You can print it, just like I did thumbs_up.gif

Everything helped me a lot. Hope it helps you too.
Check my display, this bridal show was in April:

http://sol.aldana.googlepages.com/bridalshow2008
post #24 of 124
Wow! I love the black display. I think that is the best backdrop for showing off your wedding cakes, which typically are white, and otherwise they might get lost against a black background.
No longer baking and caking. Medical transcriptionist and Thirty-One Gifts independent consultant.
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No longer baking and caking. Medical transcriptionist and Thirty-One Gifts independent consultant.
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post #25 of 124
I love all the displays, but I can't see samples in most of them. How did you all do your samples? I can't decide on sliced sheet cake, or precut in cups.
My drug of choice is FROSTING!
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My drug of choice is FROSTING!
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post #26 of 124
Do you have regulations, peacockplace? I've heard that some states require samples be in lidded cups.
No longer baking and caking. Medical transcriptionist and Thirty-One Gifts independent consultant.
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No longer baking and caking. Medical transcriptionist and Thirty-One Gifts independent consultant.
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post #27 of 124
Thread Starter 
I put my samples in lidded cups, I guess they were 3oz cups. It worked very well because:
1.- I didn't had my hands full of frosting when talking to people.
2.- People seem to feel better adressing someone not busy (cutting cake).
3.- Here in Mexico a lot of people ask for sponsors for the party, they call them "padrinos", so some ladies asked me to have another sample to take to the person buying the cake, somehow they need to justify the expense, I guess.
4.- Sometimes peolpe aren't in the mood for tasting you cake, thay can take it home or eat it later.
5.- A small cup is easier to carry than a small plate.
6.- People thought the cups were cute so they remembered me better.
7.- Easier to carry a box of lidded cups than a cake.
8.- Less mess at your stand. No crumbs or pieces of frosting in the tables.

If I remember more things I'll let you know.
post #28 of 124
Definitely have as many dummies as you have time to make and room to display and showcase as many different shapes, styles, and techniques. One idea I used to maximize space is to use a square dummy and do each side in a different design and have it on a turntable. You could even do a hex and showcase 6 designs in one space. In addition to dummies, photos or a slide show to show even more is a good idea. I personally do NOT take my portfolio because I'm afraid of damage or theft of the pictures (yes, it's been known to happen). Be able to give information such as number of servings, per serving price, and total price for the designs you have displayed.

Have at least one helper that can watch the booth while you go pee, answer at least the basic questions, and hand out samples. As far as samples, I prefer not to do the pre-packaged, but many do, and you can see the thread on bridal show sample for more in-depth discussion on the pro's & cons. But samples of some kind are a must!

Have professional brochures and biz cards to give out, don't be vague about pricing. There was a bakery at one show I went to that refused to give out ANY info on prices, needless to say many a bride left their booth very frustrated and moved onto to someone who was more open and informative.

Have a calendar to book appointments, and/or a clipboard with a form for brides to fill out to request an appointment or further info. Dress professionally (I recommend a chef's coat with your name or business name embroidered on it and black pants; my helper wore a white polo with the biz name on it and black pants), and where comfy shoes!

It is very tiring, but i always thought they were a lot of fun. Try to find time to network with other vendors, too. I always got a lot of referrals from reception sites and florists, sometimes photographers and DJ's. Expect a lot of phone calls and e-mails in the next couple of weeks.
Jen
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Jen
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post #29 of 124
This is so cool!! I have 3 shows coming up. I did one last year that was not so successful, so now I can really work on some of the details.
I love the idea of the bib photos on the walls. I'm definatly goingot do that. I took my logo to office max and had them make the sign for me. Laminated it too so it will keep well.

I wore a pink chef coat adn my two helpers had T's with my logo on them that I got from vista print.

Here is a photo of my booth.
LL
It's ALL about the cake!!
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It's ALL about the cake!!
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post #30 of 124
I'd say definitely the lidded cups. I could stand and be talking to bride "A", and without breaking eye contact or stopping my conversation with "A", reach down, pick up a sample and a fork and hand it to bride "B" ... who has now been acknowledged and will munch on her cake while waiting for me to finish with "A".

And I also believe it's true about some health dept's require the lidded cup as opposed to just open food. (In my county, if I sample out cake in a cup, it's A-OK. But if I sample hot chicken from an open chafer, I have to get an off-site temp health dept permit to work the show.)

I did not take a calendar simply because I find this is NOT the place to make appts. You are here to make as much contact as possible. You have about 30 seconds with each bride, if you're lucky. Even tho' I was going to receive the registration list of brides from the show, I did collect my own list of emails with the promise to send info to them. That's when the discussion of appts 'n such are made.

I worked the booth solo, but since I love a stage and a microphone, I was in hog heaven, being busy with so many brides! icon_biggrin.gif I also agree that if you can have a helper with you, it would be a big help.
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