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Was this cookie pricing out of line?

post #1 of 47
Thread Starter 
This past week I made 24 teacup/teapot cookies for a co-worker, for her daughters' little tea party. She never asked price, but I chaged her $20 for these cookies, decorated and packaged (see my photos). Was that out of line? These cookies are only about 3" tall.

deb
mom to Christine, John, Michele, Joseph & Peter......grandma to Zachary and Colette
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mom to Christine, John, Michele, Joseph & Peter......grandma to Zachary and Colette
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post #2 of 47
WOW....less than $1 per cookie....I would say you sold yourself down the river! I would have charged AT LEAST $2.50/ea (probably $3) for them! BUT, as others have mentioned here....they will sell for what you can get for them in your region! Cookies are very time consuming detailed work, so if I couldn't get what i do for them (I charge $4.50 each for large 5" cookies), then I wouldn't do them at all!
By the way....they're beautiful! I bet she loved them!
post #3 of 47
That doesn't sound out of line at all. I charge $.75 each or $9 per dozen & that's a deal around my area. So your $20 for detailed work on cookies is not too much to ask. Be proud of your work & don't undersell yourself.
post #4 of 47
I don't think that sounds out of line at all!! I just did some Holiday cookies for my MIL and I went out the the website of the bakery she normally uses and looked at their prices. I charged her $1.50/cookie ($18/dozen). They are time consuming so I really think you have to take that into account when pricing.
Always remember the little things!!
Mom to 2 beautiful girls; Sydney & Peyton
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Always remember the little things!!
Mom to 2 beautiful girls; Sydney & Peyton
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post #5 of 47
If anything you under charged. I live in the middle of nowhere, high unemployment, low income and I would have charged at least $1.25 a cookie for that.
"If we are going to teach 'creation science' as an alternative to evolution, then we should also teach the stork theory as an alternative to biological reproduction." - Judith Hayes
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"If we are going to teach 'creation science' as an alternative to evolution, then we should also teach the stork theory as an alternative to biological reproduction." - Judith Hayes
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post #6 of 47
Thread Starter 
Thanks for the encouragement.............I was sort of feeling guilty because they are not very large cookies.

deb
mom to Christine, John, Michele, Joseph & Peter......grandma to Zachary and Colette
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mom to Christine, John, Michele, Joseph & Peter......grandma to Zachary and Colette
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post #7 of 47
I often wonder if I am over- or under-pricing myself on cookies, especially, but sometimes on my cakes, too. I have found it's kind of like selling houses: the market will bear what the market will bear. If mom was happy with the results and thrilled to pay you with no complaints, then you did just fine. You might have been able to get a little more for them, but why? Better to start in a ballpark the client is comfortable in than to take them to Yankee Stadium with pricing and have them upset with you forever (and the negative word-of-mouth publicity that goes with it). And, ultimately, was the little girl happy, too? If so, then I think you've got a winning combination there.

Your cookies are very cute and nicely executed. I would expect that in NJ you could get more for the cookies, but then again, I don't exactly know what the economy is like there. Here in Mid-Michigan, you would have had an extremely happy customer who would come back time and again. I hope the same for you.

Nice job!

Odessa
The Client doesn't generally understand the creative process we go through to make them a gorgeous confection ... it really IS more than "just" butter, eggs, and flour!
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The Client doesn't generally understand the creative process we go through to make them a gorgeous confection ... it really IS more than "just" butter, eggs, and flour!
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post #8 of 47
I have to disagree with you aobodessa! Why should MomLittr have charged more for her work? - because the cookies and her talents are worth more! I would rather be known for quality work at reasonable, not cheap, prices, than be known as 'that cheap cake woman'. Why should anyone work for less than they are worth??? The time will come when resentment will begin to creep in at being continually underpaid for your time and skills - then your passion will turn to hate. Who wants that?! Value your time and your skills - period! If other people don't, well then let them go elsewhere. Sorry for the rant, but the number of high-quality bakers and cake artists I see on this site that sell themselves short always amazes me, and we shouldn't encourage that - jmo!
AKA: bonjovibabe
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AKA: bonjovibabe
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post #9 of 47
you charged .83 cents per cookie. Even the bakeries charge 1.25 to 1.50 for those break your mouth cookies!

Check your prices...I always do...

but if you're like me...I always underprice my prototype...and go accordingly from there...
post #10 of 47
Adorable cookies. You definitely undercharged - no matter what region you're in - but are you licensed? When you become licensed, you HAVE to charge more to cover insurance, overhead, taxes, kitchen equipment, etc, etc. Keep up the hobby - looks like you have talent and might be able to turn it into a professional business someday.
post #11 of 47
Bottom line....if you're doing this as a hobby and your customers are satisfied, that's all that really matters, HOWEVER, I do this with the intent to always have satisfied customers, but more importantly, to be sure my costs are covered and I'm making a profit. Years ago when I first started my business with primarily cookie bouquets, I underpriced and it was such a HUGE mistake! I received call-after-call for more cookies and my pricing spread by word-of-mouth....so it made it difficult to raise them later and I lost some customers because I could not longer work for next to no profit! Now, I primarily do cakes with cookies on the side, and I have NO problem sharing my pricing, as I know my talent....I know what the competition offers and I know my confections are worth it! I think one of the worst things you can do it start out underpricing....I'm with bonjovibabe....I would rather be know as the "lady that's a little high, with DELICIOUS product that's worth every penny" rather than "hey, call this lady because she's really cheap with DELICIOUS product"! You're worth it!
post #12 of 47
If you need to know if you undercharged than I suggest you call around your area and check prices....

I have a sinking feeling you way UNDERCHARGED but here are my thoughts.....First quote your price prior to your client receiving the product.....it should not come as a shock when they get it.

Second, if they were my cookies why bother doing them at all if you only charged $.83 cents a cookie? Especially when they were worth lots more.........

If ya do them again, ask yourself, is it worth dirtying a bowl for $.83, if no then you must raise your price!

I remember you saying they were tiny cookeis.....well so are most gemstones are ya gonna tell me they aren't worth the price! My point is - tiny does not matter........quality does.
Award winning cake designer and fine art sculptor.

"An artist discovers his genius the day he dares not to please." ~Andre Malraux
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Award winning cake designer and fine art sculptor.

"An artist discovers his genius the day he dares not to please." ~Andre Malraux
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post #13 of 47
I started out by quoting 1.50 per gingerbread cookie. Then, I felt guilty, so I said $10/baker's dozen, thats .77 each - doh! But I think I'll raise it back to $1.25 each and $12/baker's dozen.

See my cookies.
post #14 of 47
That was a bargain.
Why is it that the first time you do research, it is re-search, rather than just search?
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Why is it that the first time you do research, it is re-search, rather than just search?
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post #15 of 47
I charge $18 a dozen for 3" cookies in a box. I charge $25 a dozen if they are to be individually packaged. Cookies are very time consuming...did you figure your cost and per hour wage when figuring the price?? Your cookies turn out really cute, BTW!
"If you don't know where you are going.....how are you going to get there?"
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"If you don't know where you are going.....how are you going to get there?"
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