Originally Posted by elizw
... i started second guessing myself. i had taken a great deal of time to figure out what it cost me in materials and ingredients to make each cake size. i enjoy doing this but i do need to make a little $$ to continue. i am competitive with others in my area...
don't sell yourself short.
When I first started my goal was get the pay I took Susie Ormond's advice not to charge less than what you want, even when starting out. Don't tell people you're just starting out. The customers you get who can afford your prices will refer you and pretty soon you'll have orders coming out of your ears. A good cake spreads like wildfire!
On that note, it is a good idea to think of something that sets you apart from the other bakers in town, even if it is just how you paackage your cake, or a nice little note hidden under the cake on the cake board under contact paper. Maybe a special filling or an extra torte.
I actually turned down a wedding cake order because I really want my daughter's birthday cake to be spectacular, but I did offer the bride to be a 20% discount on her next cake order and she was thrilled.
It's the little things.