Cake Central › Cake Forums › Cake Talk › Cake Decorating › How much do you charge for a full sheet cake?
New Posts  All Forums:Forum Nav:

How much do you charge for a full sheet cake?

post #1 of 37
Thread Starter 
I had a customer order a full sheet cake a few days ago for this weekend, but contacted me last night to say she can't afford my prices. I am just wondering what you all charge for a full sheet cake? I was even going to deliver it 10 miles. I quoted $90. I am wondering if I shouldn't have quoted more around $75........I don't know......
Medical transcriptionist by day, cake creator by night. Mom to four wonderful boys, ages 3, 7, 8 and 9.
Reply
Medical transcriptionist by day, cake creator by night. Mom to four wonderful boys, ages 3, 7, 8 and 9.
Reply
post #2 of 37
tell them $75, but they have to come and get it..
facebook
Reply
facebook
Reply
post #3 of 37
When you say "full sheet cake" are you referring to a 12 x 18 or someth
ing bigger?

Jibbies
post #4 of 37
I would consider a 15X22 as a full sheet cake--I believe that is about 60 servings, so in my neck of the woods, rural Okalahoma, that would be $60 with simple BC decorations.
Diane
Quality is remembered long after price is forgotten.
Reply
Diane
Quality is remembered long after price is forgotten.
Reply
post #5 of 37
My full sheets are (2) 11x15's side-by-side (so, 15x22), and I charge $65 (unfilled). I state that they serve 70-80 since one 11x15 serves 35-40 (by my chart anyway).
post #6 of 37
for a 12x18, i charge $80 and that includes tax and delivery within a certain area. if they want a filling, i charge an extra $10.

i remember the first time someone said that they couldn't afford my prices. i started second guessing myself. i had taken a great deal of time to figure out what it cost me in materials and ingredients to make each cake size. i enjoy doing this but i do need to make a little $$ to continue. i am competitive with others in my area.

with all of that said, not everyone will be willing to pay what a decorator charges. that is why there are other options like the grocery store. don't sweat it. in the future, offer them the option of a smaller cake in order help with the budget.

don't sell yourself short.

have a good day!!
post #7 of 37
Quote:
Originally Posted by Mencked

I would consider a 15X22 as a full sheet cake--I believe that is about 60 servings, so in my neck of the woods, rural Okalahoma, that would be $60 with simple BC decorations.



Rural Oklahoma here too and your price is very close to mine for a basic, no frills, no delivery full sheet....$55.
post #8 of 37
For a 11X15 I charge $30 So if I put 2 together 15X22 then I get $60. I've always been told I under charge though.
Angelia
Reply
Angelia
Reply
post #9 of 37
I have always stayed away from referring to half, quarter, full sheet cake terms, those are bakery industry terms that customers throw around and don't really know what they mean. What I do is find out how many they need to serve and go from there Here's what I charge
9x13-$25.00 serves 24
11x15--$30.00 serves 35
12x18--$35.00 serves 54
If they need something bigger, something to serve more than 54, I put two of the appropriate sizes side by side.
Then it would be:
15x22--$60.00 serves 70
18x24--$$70.00 serves 108
Hope this helps swick55

Jibbies
post #10 of 37
By the way, I use the Wilton serving chart, its in all of the yearbooks in the decorators information section.

Jibbies
post #11 of 37
My prices are close to jibbies.

7X11 $15
9X13 $20
11X15 $30
12X18 $40

I think I might raise my prices $5 though next year.
Angelia
Reply
Angelia
Reply
post #12 of 37
I usually figure a more generous serving than the Wilton chart and that's why I figure that I only get about 60 servings out of the full sheet. I too don't usually go by 1/4, 1/2 or full sheet prices. I just ask how many servings the customer wants and go from there, putting together different sized pans if need be to get the servings desired.
Diane
Quality is remembered long after price is forgotten.
Reply
Diane
Quality is remembered long after price is forgotten.
Reply
post #13 of 37
My "full sheets" are also 2 11X15's side-by-side..and for those (no frills just BC) I charge $55. For an 11X15 (half-sheet), I would charge $35 for just BC...I add on to the price for kits, fondant, etc...
My FIRST BC ROSE 6/05/07!
Reply
My FIRST BC ROSE 6/05/07!
Reply
post #14 of 37
I don't think your quote was too high. See what the bakeries around you charge. My full sheet (18x24) is $120. My 1/2 sheet, 12x18 is $60....

Those are for 2 layers and filled. My single layers would be $110 for full & $50 for 12x18.
post #15 of 37
Quote:
Originally Posted by elizw

... i started second guessing myself. i had taken a great deal of time to figure out what it cost me in materials and ingredients to make each cake size. i enjoy doing this but i do need to make a little $$ to continue. i am competitive with others in my area...
don't sell yourself short.



Ditto.
When I first started my goal was get the pay I took Susie Ormond's advice not to charge less than what you want, even when starting out. Don't tell people you're just starting out. The customers you get who can afford your prices will refer you and pretty soon you'll have orders coming out of your ears. A good cake spreads like wildfire!

On that note, it is a good idea to think of something that sets you apart from the other bakers in town, even if it is just how you paackage your cake, or a nice little note hidden under the cake on the cake board under contact paper. Maybe a special filling or an extra torte.

I actually turned down a wedding cake order because I really want my daughter's birthday cake to be spectacular, but I did offer the bride to be a 20% discount on her next cake order and she was thrilled.
It's the little things.
No pressure... no diamonds.

WASC Gourmet Flavors
http://docs.google.com/Doc?id=df4f9hbq_46cs9f28fs
Reply
No pressure... no diamonds.

WASC Gourmet Flavors
http://docs.google.com/Doc?id=df4f9hbq_46cs9f28fs
Reply
New Posts  All Forums:Forum Nav:
  Return Home
  Back to Forum: Cake Decorating
Cake Central › Cake Forums › Cake Talk › Cake Decorating › How much do you charge for a full sheet cake?