I turned my husband's pet name for me into my cake biz name. Little Apple Cakes. When we first met, I used to wear all that apple scented stuff from Bath and Body Works and once we went to Krispy Kreme and I got an apple filled donut with an apple juice and he made a joke of it and started calling me his "little apple".
So something like that might help. I used to make wedding cake toppers to sell with the cakes, because they were custom designed to match and I called that biz The Top Tier, which would also work for a wedding cake shop, if anyone wants it.