Originally Posted by jackie20201
I also have this problem with cake pricing I do not feel that my prices are not overtly high they are competitive with supermarket and bakery pricing however I find that many customers because I am making this from home want to pay like it's free. And in comparison to the special cake I am giving them with the time and decorations it took to make they just feel they should pay hardly anything. I get really flustered because the cake they are asking for would not be made by cosco or albertsons maybe your local bakery but for much much more.
Don't be afraid to ask for what you are worth. People will come around. It takes time to get people to realize that you are a serious business woman. If you are like me you probably did a lot of stuff for free before you decided to sell cake. And another thing- Don't even think about trying to be competitive with any Supermarket. Their prices are ridiculous and the frostings and cake usually are far inferior to your average home baker never mind a professional like yourself.
I had a hard time in the beginning with pricing and I realized that it was an insecurity problem. People really liked my cakes but I couldn't seem to get it through my head and as a ressult I just couldn't believe someone would be willing to pay for my cakes. But I soon raised my pricing and then had to struggle with the feeling that there was no way someone was going to be willing to pay the same price for one of my cakes that they did for a bakery cake. Currrently I am in the process of graduating to - my cakes are soo good and sooo special I can charge more than the local bakery because they don't offer what I offer. I'll let you know how that turns out.