Price Per Slice For All Occasion Cakes?

Business By Cassie1686 Updated 11 Jul 2007 , 3:39pm by Eggshells

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Cassie1686 Posted 11 Jul 2007 , 5:13am
post #1 of 20

Do you all charge "per slice" for all occasion cakes as well as wedding cakes,? Do you have a base price and then add on for extra decorations? I live in Phoenix - does anyone know about what the going price per slice around here is for BC and fondant? Price for wedding and all occasion? Sorry for all the questions - thanks in advance to anyone who has ideas about this one.

19 replies
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Liz1028 Posted 11 Jul 2007 , 5:25am
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For all of my wedding cakes and for customized cakes (ie. sculpted cakes) I charge per slice and then add on for the intricacy of the design. As for standard cakes (ie. rounds, sheet cakes) I have a set price for standard decoration and then if they customer wants further details that are more intricate, then I add on to the price for my time and expertise. I am in Southern California, so I am not certain what the price range would be for Arizona. Are you comparable to us? If so, I will respond with pricing. icon_rolleyes.gif

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RRGibson Posted 11 Jul 2007 , 1:37pm
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I was thinking about this same issue yesterday. It's easy to price your wedding cakes per slice but with the others it gets kind of sketchy. I'm having a hard time pricing my sheet cakes and just regular cakes. Like I had a lady that wanted a decorated 6" cake. I felt bad charging alot because it was so small but if it's under a certain amount it's not even worth your time to make it. Should we set a minimum for all orders?

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indydebi Posted 11 Jul 2007 , 2:09pm
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I charge $1.50 per 2x2" sheet cake serving and charge $2.50 per multi-layered non-sheet cake serving.

It's easy to price all cakes per serving. I use the wilton wedding cake chart to set my pricing, not necessarily to set how many servings (althought they are coincidentally the same). this assures consistency and level pricing. I am not going to get into a conversation on why a 10" round for a wedding costs different than a 10" round for a birthday.

For example, the 6" round serves 12 per this chart. 12 x $2.50 = $30. I dont'get into "this is 12 wedding cake servings @ $2.50 per serving....." I tell them "The price is $30." If they think this is expensive, they can go to walmart ..... I am not a mass producing bakery who bakes 40 of these at a time in the hopes that someone will come by and by one. I do not want to mess with baking a lousy 6" round cake. PLEASE go to walmart and get it!

So whether you charge by the slice or have a flat price .... you're still charging by the slice.

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Phyllis52 Posted 11 Jul 2007 , 2:27pm
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indydebi -

Just perfect! I am printing this out and memorizing it. Great advice.

Thanks so much. thumbs_up.gif

Phyllis

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Cassie1686 Posted 11 Jul 2007 , 2:28pm
post #6 of 20

thanks everyone-

Liz,
Cali is prob a bit higher priced than AZ, but would you mind telling me what you charge to at least give me an idea of a range? Thank you so much!

Indydebi,
thanks, you always have the answers! so let me get this right, you don't even tell the customer the price per slice, you just use the chart to determine how many servings, therefore determining how much the whole cake will cost? Do you do that for wedding and all occasion cakes? And is your price per slice different for wedding cakes? What is your price for fondant? And how do you deal with "extra" decoratations" and fillings?

Thanks again for all your help! I have not been charging consistently with my cakes, and I know it is going to come back and bite me in the butt pretty soon here if I don't just get down a set price list to stick to for EVERYONE!

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leah_s Posted 11 Jul 2007 , 2:29pm
post #7 of 20

High five for indydeb!
LL

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mjpbmf Posted 11 Jul 2007 , 2:30pm
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I usually charge a base price for each cake "mix" or "recipe" I use - $20/each. So if I make a 1-mix cake- $20, 2-mix - $40, 3-mix - $60, etc. If I use fondant, gumpaste, etc. I will add $20 to that price. I came up with a simple spreadsheet using excel that seems to work well and I can change and add to it as needed. It is so hard to determine the number of slices of a cake especially since most of my are "scuplpted" that I think it is easier just to do it by the number of mixes/recipes used.

Hope this helps!

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apclassicwed Posted 11 Jul 2007 , 2:35pm
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Adding my thanks as well indydebi--this has FINALLY clicked in my head!! Your advise about just tell them the cost of the cake was also given to me by my mother, who explained that people are turned off by the cost per slice--just sell them the cake. I've actually lost 2 orders this year by overexplaining the cost per slice---LESSON LEARNED

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indydebi Posted 11 Jul 2007 , 2:45pm
post #10 of 20
Quote:
Originally Posted by Cassie1686

....so let me get this right, you don't even tell the customer the price per slice, you just use the chart to determine how many servings, therefore determining how much the whole cake will cost? Do you do that for wedding and all occasion cakes? And is your price per slice different for wedding cakes? What is your price for fondant? And how do you deal with "extra" decoratations" and fillings?




Most people don't order a birthday cake with "How much per person?" They call with "I need a cake to serve 30 people....how much would that be?" By using the Wilton Chart, I know an 8" serves 24 and a 10" serves 38, so I tell them, "You would need a 10 2-layer round at $95."

My weddings .... yes, I tell the bride cost per serving because their headcount changes. $2.50 for Drop-n-Run and $5.50 for my full package.

I dont' charge extra for design elements. I don't do fondant ... I'm BC only, all the way. But if I did do fondant, I would charge extra. But so far, I haven't ran into any design that merits add'l charge. (I prefer doing basketweave and can whip that out in no time!). On the flip side, I dont' give a discount for super easy designs, like when all they want is "iced with a ribbon base".

I use the fillings in a sleeve, which are pretty inexpensive, so I dont' charge extra for those. It's all in our philosophy of "we keep it simple" for the bride.

(Although when I did the "Hand Cramp Cake" - choc w/ pink dots in my pics) I SERIOUSLY considered charging extra for that one! Until I figured out to take the Aleve BEFORE I started making the dots!) icon_lol.gif

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moralna Posted 11 Jul 2007 , 2:45pm
post #11 of 20

I usually do not charge by slice. I add what it cost to make the cake and multiply it by 3 and if there are specific details or fondant pieces I add on a price to that.

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Cassie1686 Posted 11 Jul 2007 , 2:55pm
post #12 of 20

thanks indydebi,
I actually just ordered the fillings in sleeves to try for the first time - I like the way you do the pricing, I just need to decide what my price per slice will be and maybe write my prices on the wilton chart next to each size cake so I have it handy. Do you ever have anyone comment about the size of the wilton "slice"? Do you let them know what the size is? I need to start making this a little easier on myself! I think definitely no more homemade fillings is a good start! (I hate making those stupid things lol). The supplies x 3 method works pretty well if you can keep track of everything (which I couldn't cuz I wasn't organized enough!) After like 3 days, one big messy kitchen, and a three tiered cake later, I sort of lost track of each thing I used . . . . lol

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indydebi Posted 11 Jul 2007 , 2:58pm
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Nope, no one has even asked "how big is a slice?"

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MomLittr Posted 11 Jul 2007 , 3:12pm
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I don't agree with the Wilton charts per say as far as how many slices they get from cakes (24 from an 8" rouind?). Earlene's is a litte more realistic - guess my family is a bunch of cake hogs when it comes to slice size icon_surprised.gif ! That is why I have a hard time charging per slice. I have a general price list for basic cake/filling/decorations and work up from there if anything special is asked for.

deb

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indydebi Posted 11 Jul 2007 , 3:28pm
post #15 of 20

MomLittr, you can still charge by slice, just go by Earline's chart to determine how many slices are in the cake, instead of the Wilton chart.

It makes it so much easier when you have a base price per slice to start from.

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lilthorner Posted 11 Jul 2007 , 3:28pm
post #16 of 20
Quote:
Originally Posted by MomLittr

I don't agree with the Wilton charts per say as far as how many slices they get from cakes (24 from an 8" rouind?). Earlene's is a litte more realistic - guess my family is a bunch of cake hogs when it comes to slice size icon_surprised.gif ! That is why I have a hard time charging per slice. I have a general price list for basic cake/filling/decorations and work up from there if anything special is asked for.

deb




deb we are cake hogs too, but I think indy said the reasoning (in another topic) was for business purposes.. In her earlier example (above) the person said 30 and got a cake that shows 38.. that leaves room for the people who don't eat cake and the people who "just want a small piece" and the poeple who dont show LOL

I used the chart that someoneposted using debi's cutting method to do a cake (its rather close to earlenes) and the cake was for 150 people.. well....

not 150 people showed up, and they were late with the reception so people left.. they had my ENTIRE 16 inch bottom tier left over.. LOL no prob for me because they paid for it right? actually I didn't charge enough so I could have made less cake using a smaller serving size.. I hope I don't sound lectur-y.. LOL I just think It could actually save us money..

(PS. I made a half sheet feed 100 people week before last! THAT was funny.. people should RSVP)

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Cassie1686 Posted 11 Jul 2007 , 3:30pm
post #17 of 20

where is Earlene's chart?

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Elizabeth19 Posted 11 Jul 2007 , 3:34pm
post #18 of 20
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Cassie1686 Posted 11 Jul 2007 , 3:35pm
post #19 of 20

thanks beth!

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Eggshells Posted 11 Jul 2007 , 3:39pm
post #20 of 20

after we ask how many do you need to serve, I always ask "are they big on sweets?" because while one cake may feed 35 the same cake could feed 10.

I had a girl come pick up a cake for 20 people, and eventhough I did "upsize" the design so it would fit, she still gave the cake a wonky look and had the nerve to ask me if the cake would serve 20!

we looked at each other when she left and just busted out laughing because we both had the same thought,

20 women or 20 Lumberjacks!!??

I also price by the size and add the costs.

10.00 for fondant accents, EI or chocolates and if we used premade gumpaste flowers we charge them for that and that is where they have the control as to paying for one or one hundred.

Good luck

Hope we are not confusing you too much

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