0.34/square Inch Of Cheesecake Brownie - Is That Fair?

Business By Darra Updated 14 Jul 2006 , 6:15am by Darra

Darra Cake Central Cake Decorator Profile
Darra Posted 14 Jul 2006 , 3:51am
post #1 of 11

i've decided on making just cheesecake brownies, lemon bars, and chocolate-covered strawberries for saturday the 22nd.

i have an odd-sized pan, slightly bigger than two 8"x8" square pans placed side by side (we don't have the standard US pan sizes here in europe) that make a total of 48 1-inch squares at a time. i plan to price them at 0.34/square inch (about $0.42/piece) making a grand total of 16 (or about US$20) for an entire pan... is that a fair price for cheesecake brownies and lemon bars?

and how should i go about pricing the chocolate-covered strawberries? i plan to do it by weight since i can't find same-sized strawberries anywhere so pricing them per piece wouldn't make sense... or would it?

ugh. i hate pricing! i really do. but thanks for your time icon_smile.gif

10 replies
debsuewoo Cake Central Cake Decorator Profile
debsuewoo Posted 14 Jul 2006 , 4:01am
post #2 of 11

Wow, Euro and American Dollars ore confusing to me! However, selling by the sq. inch doesn't make sense to me either (sorry!) I can't help you with the cost of the browines, but just a few weeks ago I bought my sons teacher some chocolate covered strawberries from the Rocky Mountain Chocolate factory for almost $10.00 a pound. I would take the cost of the strawberries and chocolate and divide the cost up depending on how many strawberries you dip and triple the cost for your price.

Darra Cake Central Cake Decorator Profile
Darra Posted 14 Jul 2006 , 4:11am
post #3 of 11

thanks icon_smile.gif

ok... how about if i charge US$10 for an 8x8 pan of cheesecake brownies... is that too much?

slejdick Cake Central Cake Decorator Profile
slejdick Posted 14 Jul 2006 , 4:46am
post #4 of 11

I have no idea about the pricing, but I'm not sure I understand your math.

Are you making the brownies 1 inch square?

One 8x8 inch pan will make 64 pieces that are 1 inch square, so it sounds to me like you'll get approx 128 pieces from your pan if they're an inch square. At .42 each, it'll be closer to $50 per pan, if I'm understanding correctly.

Laura.

Darra Cake Central Cake Decorator Profile
Darra Posted 14 Jul 2006 , 5:13am
post #5 of 11

hmmm... ok so maybe they're not 1-inch square, they're a little bigger i guess (i was just eyeballing). anyway my question was stupid and my math sucks icon_razz.gif sorry icon_sad.gif

ok, so my pan is smaller than a half-sheet (something like an 8"x16" - not an exact size, just an estimate) and it makes 48 2-inch brownies... i'm selling them at US$0.42 each

48pcs x US$0.42 = 20.16

is that ok? i mean fair enough for the price?

it's pretty much equivalent to US$10 for one 8x8 pan of cheesecake brownies.

Zmama Cake Central Cake Decorator Profile
Zmama Posted 14 Jul 2006 , 5:30am
post #6 of 11

$20 for 48 2-inch cheesecake brownies? Did I read that right? Sounds good to me!

Darra Cake Central Cake Decorator Profile
Darra Posted 14 Jul 2006 , 5:36am
post #7 of 11

zmama - yes! that's awesome icon_smile.gif thank you so much!

is that the most you'd expect to pay for 48 2x2 cheesecake brownies?

i'm afraid of overselling, but even more of underselling icon_razz.gif so i'd like to know what my limits are in terms of profit.

Zmama Cake Central Cake Decorator Profile
Zmama Posted 14 Jul 2006 , 5:54am
post #8 of 11

What are your costs per pan?

Multiply by three is the rule. For cheesecake brownies, I would pay $1 each for a 2x2 inch square.

slejdick Cake Central Cake Decorator Profile
slejdick Posted 14 Jul 2006 , 6:07am
post #9 of 11
Quote:
Originally Posted by Darra

hmmm... ok so maybe they're not 1-inch square, they're a little bigger i guess (i was just eyeballing). anyway my question was stupid and my math sucks icon_razz.gif sorry icon_sad.gif




No, your question wasn't stupid, and math isn't everybody's strength! icon_smile.gif

I just get caught up in the details sometimes, and wanted to clarify because that can make a big difference in the advice you get - a 2 inch square is 4 times as much brownie as a 1 inch square, while you get 1/4 as many large ones from the same size pan.

I hope I didn't offend - it's late and I'm tired (stayed up until 2 a.m. to watch the Bobby Flay wedding cake show, I missed it at 10:30 and didn't want to have to wait until August to see it, LOL!).

Laura.

Darra Cake Central Cake Decorator Profile
Darra Posted 14 Jul 2006 , 6:09am
post #10 of 11

i recently changed my recipe to include more chocolate and more cheesecake so i'll have to redo my costing... i just need a general idea of how much people expect to pay and i will sort of base my prices on that, but i doubt that i'll charge a whole dollar for a 2x2 piece.

thank you so much! icon_biggrin.gif

Darra Cake Central Cake Decorator Profile
Darra Posted 14 Jul 2006 , 6:15am
post #11 of 11

slejdick - no no, not at all! icon_biggrin.gif my math really does suck, which is why i hate pricing... i feel like i'm always doing something wrong with the computations and i end up underselling... which makes the entire idea of selling for profit senseless. lol!

i've been told a couple of times that my goods are pretty cheap considering that the quality is really good. i just say that it's because i don't pay for advertising, rent, or staff since i work from home... and that's why they're so cheap. but since they ARE so cheap, maybe i can jack the prices up a tiny bit? lol! and that's why i wanted to know if my pricing was fair icon_smile.gif

Quote by @%username% on %date%

%body%