ge, there aren't really any places to compare to. The only bakery in our town will give you a plainly frosted cake, but you have to add your own decorations. Safeway only sells decorated 1/4 and 1/2 sheet cakes. The half sheets are $35 and are pretty ugly. And there is costco (I'm not sure the price on those) they're big but I've heard they taste bad, so I don't know what's different about theirs, back home costco cakes were pretty good. Anyway, I've had people specifically ask if my cakes are made from scratch. What do you think about having two sets of prices, one for scratch and one for mix and then people can decide what they want?? I really don't like making box cake. We try to eat organic chemical free food and I prefer to make scratch cake (I only make the crisco exception because you just can't decorate w/ all butter and organic shortening would absolutely kill my budget) LETA costco food court is very popular around here for that very reason.