in more ways than one lol but right now i need help with wording and ideas for my promotional brochure - anyone? please help!

We need more info...
What are you selling. What services are you offering? etc

i do cakes from home - i prefer 3-d or more original designs - i think my main problem is how to sell my cakes without sounding braggy - maybe i just need a little inspiration...

You can quote what other people have said about your cakes. Let other's do the bragging and/or include example cakes in the brochure and let the pics do the talking. Your cakes are really fantastic.

Use alot of pictures in your brochure. People shop with their eyes! I just did two "gratis" cakes. One for a kick off of a political campaign. I received three more orders from people that day and he is going to have it on his website. Great return on that time investment!

Toot your own horn, who better knows the tune!!!

Maybe you could offer a small discount off the first cake they order.

With your great 3-d cakes pictured, you could write your philosophy about cake, whatever that might be and add some testimonials.
an example of a caption...."let your imagination go wild, I can work with you to build the perfect cake for that special occation" and then have your 3-d cakes pictured to let your customers know there is no such thing as a traditional cake coming out of your kitchen, each one is special!

Claire

Hey Mudder!

First of all, relax, it's just a brochure. If you specialize in 3D cakes, you've surely got more than enough talent and creativity to put a few words together.

Everyone's advice so far is right-on: Let pictures of your cakes and your customers do the talking. Don't worry so much about flowery descriptive copy - just use a good photo with a mention of the flavors/fillings/frostings.

The key - since you like to do 3-D cakes - is to spark readers' imaginations with what you might be able to do for them that no one else can. So in addition to cakes you've done - suggest some cakes that you could do.

Example: "Need a Salmon-shaped cake for that special fisherman? How about a Cradle cake for the Mother-to-be? Or a Cactus cake to spice up a festive fiesta?"

Okay, that's a bad example. But you get the idea. I hope this helps.

Take Care & Good Luck!

mudder, your cakes are awesome, you've certainly earned bragging rights. i agree, let your pics do the talking and get some testimonials. they are your best advertising tool! good luck!

just looked at your photos and had to tell you mudder, that you do amazing work....I agree with everyone else - use lots of pics. Once someone sees what you can do, they'll have a hard time turning you down. Good Luck!