The argument of "they're doing the responsible thing" doesn't fly here... If we bakers and Crisco did a campaign "Forget Trans-fats: Get off your assets" would be a "responsible thing" and truth about the Nanny issues, but exercise as the solution to a lot of problems is NOT popular. It's not WHAT we eat that is killing people (unless you're drinking stuff that belongs under the sink or in a locked cabinet), it's that we aren't ACTIVE enough to consume huge quantities and the medical community is also at fault because they are not screening people that come in complaining of weight issues for several health issues/diagnosis' that have "FAT" as a SYMPTOM (cushings, diabetes, thyroid problems, depression, high blood pressure, high cholesterol, and and and), they instead brush everyone off that says "I need help losing this ___ final pounds" and only say "eat less and exercise more, have a nice day! don't let the door hit you in the
!", they don't say "cut trans-fats out of your diet and you'll lose that 100 pounds instantly", they kick your butt out the door for doing the responsible thing and "check with your doctor before starting a strenuous exercise program"..
If you want trans-fats gone, you're saying "NO" to butter, margarine, and lard, your saturated fat alternatives for the products we're making (that nasty thing called FROSTING

)... Yes, people are allergic to apples, corn, palm, coconut, and soybeans too so you can't use applesauce or others as the alternative to fat in every recipe. This IS about choice. None of my customers are knocking on my door demanding I bake a healthier cake. They KNOW cake isn't an everyday indulgence. If you want to market yourself as a "trans-fat free bakery", then FINE, do so, that's your own CHOICE as a business owner. Notice that no one really cares yet other than people like my "buy into every fad and health crazed diet of the day" mother-in-law without considering that the alternatives to Crisco are FAR worse in the long term. It's similar to when people had their eyes opened up that Organic doesn't equal healthy with the E. Coli in Lettuce & Spinach outbreak. I love the flakiness that lard gives to breads and pastries, but Crisco is still a lot healthier. People as a whole are not concerned because cake, donuts, brownies, cookies, are TREATS, not something they personally consume huge amounts of every day or every week.
The FDA did not distinguish between NATURALLY occurring Trans-fats and those artificially made. Our life spans are FAR FAR longer now than they were before the advent of Crisco and margarine for that matter. If it's not Crisco that they're jumping on, it's sugar, if it's not sugar, it's grain, if it's not grain, it's corn, if it's not corn, it's peanuts, or this, that, or the next thing. EVERYTHING including filtered water is bad for you in the wrong amount. You can kill yourself drinking water. We are all going to die at some point in life. It's about choice. People are responsible for their own choices, the worst is that this country has gotten into a slump where it doesn't want to hold people accountable. Crisco is finding itself accountable to a lot of bakers right now because of a choice THEY made, from those people called CUSTOMERS. If all of us bailed on Crisco, that's a LOT of product they aren't going to sell which means, hit them where it hurts, their wallet. I can hear the headline now "Smuckers Corp. lays off ____ workers today because of a slump in sales due to a change in their Crisco line of products"... Six Sigma I say!!!! (to those who changed our beloved Crisco without product testing on Frosting or polling their customers to find out what they REALLY use their Crisco for -- that's why the green cans had DUST on them)..
As another PP said, let's hope this dies its own natural death just like New Coke did...


!", they don't say "cut trans-fats out of your diet and you'll lose that 100 pounds instantly", they kick your butt out the door for doing the responsible thing and "check with your doctor before starting a strenuous exercise program"..If you want trans-fats gone, you're saying "NO" to butter, margarine, and lard, your saturated fat alternatives for the products we're making (that nasty thing called FROSTING
The FDA did not distinguish between NATURALLY occurring Trans-fats and those artificially made. Our life spans are FAR FAR longer now than they were before the advent of Crisco and margarine for that matter. If it's not Crisco that they're jumping on, it's sugar, if it's not sugar, it's grain, if it's not grain, it's corn, if it's not corn, it's peanuts, or this, that, or the next thing. EVERYTHING including filtered water is bad for you in the wrong amount. You can kill yourself drinking water. We are all going to die at some point in life. It's about choice. People are responsible for their own choices, the worst is that this country has gotten into a slump where it doesn't want to hold people accountable. Crisco is finding itself accountable to a lot of bakers right now because of a choice THEY made, from those people called CUSTOMERS. If all of us bailed on Crisco, that's a LOT of product they aren't going to sell which means, hit them where it hurts, their wallet. I can hear the headline now "Smuckers Corp. lays off ____ workers today because of a slump in sales due to a change in their Crisco line of products"... Six Sigma I say!!!! (to those who changed our beloved Crisco without product testing on Frosting or polling their customers to find out what they REALLY use their Crisco for -- that's why the green cans had DUST on them)..
As another PP said, let's hope this dies its own natural death just like New Coke did...








