Just wondering what brand you all prefer for coloring your icing. I've only used the Wilton kind and wondered if I should try something else out?

Ditto ! Ive been wondering the same thing but to afraid to ask..lol
Educate us on what the best coloring is..lol

I've been using the Americolor coloring, but mainly because I worked in the bakery at a grocery store and it went out of business, so when they were selling everything out I got big 13.5 oz. bottles of it for .25 cents apiece! I don't know if I'll ever have to buy coloring again . I have alot of the Wiltons to, but the only thing I don't really like about that is it seems to take forever to get the color I want just dipping it in on a toothpick a little at a time!