I remember several years ago much discussion about pricing, and the rule of thumb was to add up the cost of all the ingredients, including boards, trip to the store to b uy the stuff, etc. and multiply that by three to come up with the price. I've been doing that lately and I find that way I'm not undercharging. The price usually comes out being $2-$3 per serving. And if I have to buy a special pan, tool, candy mold or stencil, that gets added into the ingredient cost.